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March 10, 2024Updated: March 15, 2024TradePlanr6 min readBusiness Growth

Growing Your Trade Business: From Solo Trader to Successful Company

Learn strategies for scaling your trade business, hiring employees, managing growth, and building a sustainable company. Essential growth tips for ambitious tradesmen.

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Growing Your Trade Business: From Solo Trader to Successful Company

#Growing Your Trade Business: From Solo Trader to Successful Company

Many tradesmen start as solo operators, working alone and managing everything themselves. But as demand grows, you may find yourself considering expansion. Growing from a one-person operation to a successful company requires careful planning, strategic thinking, and the right systems. This guide will help you navigate the journey.

#Signs You're Ready to Grow

Before expanding, consider if you're ready:

  • Consistently turning away work due to lack of capacity
  • Working excessive hours but still not meeting demand
  • Have a waiting list of customers
  • Financially stable with good cash flow
  • Have systems in place for managing work
  • Ready to take on management responsibilities

If you check these boxes, it might be time to grow.

#Growth Strategies

#1. Hire Your First Employee

Hiring your first employee is a major step. Consider:

When to hire:

  • You're consistently booked 4-6 weeks in advance
  • You're turning away profitable work
  • You have enough work for 2+ people

What to look for:

  • Technical skills matching your trade
  • Good work ethic and reliability
  • Cultural fit with your business
  • Willingness to learn

Costs to consider:

  • Salary/wages
  • National Insurance contributions
  • Employer's liability insurance
  • Tools and equipment
  • Training time
  • Vehicle (if needed)

#2. Subcontractors vs Employees

Subcontractors:

  • Lower commitment
  • Pay per job
  • Handle their own tax/NI
  • Less control over work
  • Good for testing capacity

Employees:

  • More commitment required
  • Regular salary
  • You handle tax/NI
  • More control
  • Better for long-term growth

Start with subcontractors to test demand, then move to employees when you're confident.

#3. Specialise or Diversify?

Specialisation:

  • Become expert in one area
  • Charge premium prices
  • Easier to market
  • Limited market size

Diversification:

  • Offer multiple services
  • Larger potential market
  • More complex to manage
  • May dilute expertise

Consider your market and goals when deciding.

#Systems and Processes

As you grow, you need systems:

#Job Management

  • Scheduling system: Track who's doing what, when
  • Job allocation: Assign jobs to the right person
  • Progress tracking: Know status of all jobs
  • Communication: Keep team and customers informed

#Financial Management

  • Invoicing system: Track all invoices and payments
  • Expense tracking: Monitor business costs
  • Cash flow management: Ensure you have enough money
  • Accounting: Keep accurate records

#Customer Management

  • CRM system: Track customer information
  • Communication: Consistent customer contact
  • Feedback: Collect and act on customer feedback
  • Retention: Keep existing customers happy

#Quality Control

  • Standards: Define quality expectations
  • Inspections: Check work before customer sees it
  • Training: Ensure team meets standards
  • Feedback loops: Learn and improve

#Hiring and Managing Staff

#The Hiring Process

  1. Define the role: What skills and experience needed?
  2. Write job description: Clear expectations
  3. Advertise: Use job boards, social media, word of mouth
  4. Interview: Assess skills and cultural fit
  5. Check references: Verify experience and reliability
  6. Trial period: Test before committing long-term

#Managing Your Team

Communication:

  • Regular team meetings
  • Clear instructions
  • Open door policy
  • Feedback culture

Training:

  • Onboarding process
  • Ongoing development
  • Safety training
  • Quality standards

Motivation:

  • Fair pay
  • Recognition for good work
  • Clear career progression
  • Positive work environment

#Financial Considerations

Growing a business requires capital:

#Initial Costs

  • Hiring costs (recruitment, training)
  • Additional tools and equipment
  • Vehicles
  • Insurance increases
  • Marketing to fill capacity

#Ongoing Costs

  • Salaries
  • National Insurance
  • Additional overheads
  • Management time

#Cash Flow Management

Growing businesses often face cash flow challenges:

  • More work = more materials to buy upfront
  • More employees = regular salary payments
  • Customers may still pay on 30-day terms

Plan for these challenges and ensure you have sufficient working capital.

#Marketing for Growth

As you grow, you need more customers:

#Digital Marketing

  • Website: Professional, mobile-friendly
  • SEO: Get found on Google
  • Social media: Showcase your work
  • Online reviews: Build reputation

#Traditional Marketing

  • Word of mouth: Still the best for trades
  • Local advertising: Newspapers, directories
  • Networking: Trade associations, local business groups
  • Vehicle signage: Mobile advertising

#Referral Programs

Encourage existing customers to refer new business:

  • Discounts for referrals
  • Thank you incentives
  • Excellent service (best referral tool)

#Common Growth Challenges

#1. Maintaining Quality

As you grow, maintaining quality becomes harder. Solutions:

  • Clear quality standards
  • Regular inspections
  • Training programs
  • Customer feedback systems

#2. Cash Flow

More work doesn't always mean more cash immediately. Solutions:

  • Careful cash flow planning
  • Invoice promptly
  • Consider payment terms
  • Build cash reserves

#3. Time Management

You'll spend more time managing, less time doing. Solutions:

  • Delegate effectively
  • Use management software
  • Set priorities
  • Learn to say no

#4. Finding Good Staff

Good tradesmen are in demand. Solutions:

  • Competitive pay and conditions
  • Positive work culture
  • Training and development
  • Employee referrals

#5. Scaling Systems

What works for one person may not work for a team. Solutions:

  • Invest in proper systems
  • Document processes
  • Use technology
  • Get professional advice

#When to Slow Down

Growth isn't always good. Consider slowing if:

  • Quality is suffering
  • You're losing money
  • Team morale is low
  • You're burning out
  • Market conditions change

It's better to grow slowly and sustainably than to expand too fast and fail.

#Long-Term Vision

Think about where you want to be in 5-10 years:

  • Stay small: Focus on quality and premium pricing
  • Regional leader: Dominant in your local area
  • Multi-location: Expand to new areas
  • Franchise: License your business model
  • Exit strategy: Build to sell

Your vision will guide your growth decisions.

#Getting Help

Don't try to do everything alone:

  • Accountant: Financial advice and tax planning
  • Solicitor: Legal structure and contracts
  • Business advisor: Strategic guidance
  • Mentor: Learn from someone who's done it
  • Trade associations: Support and networking

#Conclusion

Growing a trade business is challenging but rewarding. It requires careful planning, the right systems, good people, and financial discipline. Start small, grow steadily, and don't be afraid to slow down if needed.

Remember: sustainable growth is better than rapid expansion that fails. Focus on quality, systems, and people, and your business will grow successfully.

Take the first step today - whether that's hiring your first employee, implementing better systems, or simply planning your growth strategy.


TradePlanr helps growing trade businesses manage jobs, teams, and customers. Scale your business with the right tools. Try it free today.

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