Guidance & standards
This is a rule of thumb for a typical room, not a design calculation. It uses broad watts-per-square-metre allowances rather than a full room-by-room heat-gain assessment, so it will not account properly for the specifics of glazing orientation, insulation, shading, external walls or air changes. Treat the result as a starting point that gets you to roughly the right unit class, not a final specification.
Some spaces need a proper cooling-load calculation and should never be sized on a rule of thumb: server and comms rooms, commercial kitchens, conservatories and any room with very high solar gain or dense equipment. These can need several times the capacity a floor-area estimate suggests, and getting them wrong is expensive.
Bigger is not better. Oversizing a unit so it 'definitely copes' leads to short-cycling — the compressor reaches temperature quickly, shuts off, and starts again — which wears the kit, wastes energy and leaves the room clammy because the unit never runs long enough to dehumidify. Aim to match the load, not to exceed it by a wide margin.
A rule-of-thumb estimate for a typical UK room. Server rooms, kitchens, conservatories and high-gain spaces need a full cooling-load calculation — always confirm against a proper heat-gain assessment before quoting equipment.